Brand assets

Logos in every approved color and format, the palette, the type, and the rules. If your team can open a zip file, they can build something that looks right.

Download the brand kit (.zip) Usage notes (.txt) Palette (.txt)
Logos

The wordmark

Lowercase "gage" with the period. The dot is part of the name. SVG for production, PNG for convenience.

gage wordmark in Gage Orange
Gage Orange Primary. Use on white and light backgrounds.
SVG PNG 1200 PNG 600
gage wordmark in white
White For black, dark, and photographic backgrounds.
SVG PNG 1200 PNG 600
gage wordmark in slate
Slate Alternative on light backgrounds when orange is taken by another brand.
SVG PNG 1200 PNG 600
gage wordmark in olive gold
Olive Gold Reserved for gage.marketing and the earthy cycle. Ask before using it elsewhere.
SVG PNG 1200 PNG 600

Icon and dot marks

For avatars, favicons, and small accents. The dot is the period in gage; it works on its own.

g icon
g icon Olive Gold, as used on this site.
SVG PNG 512
orange dot mark
Dot, Gage Orange For light backgrounds.
SVG PNG 512
white dot mark
Dot, White For dark backgrounds.
SVG PNG 512
Color

The palette

Click any hex to copy it.

Gage Orange#C16B29
White#FFFFFF
Slate#17262D
Olive Gold#9B883B
Ink Black#000000
Paper#F6F8F9
Muted Gray#5C6C74
Border Gray#E4E9EB
The earthy cycle. gage.marketing slowly drifts its accent through rust (#9B5D3B), ochre (#9B883B), and olive (#6B9B3B) on a 26-second loop with a random start. It is a Gage signature, not a requirement: use Olive Gold as a static accent when you need the flavor without the motion.
Type

Typography

Plus Jakarta Sans
Headlines: 600–700, sentence case
Body: 400–500. Comfortable line height, no letterspacing games.
Specs, labels, code: monospace (SF Mono, Menlo, Consolas)

Plus Jakarta Sans is on Google Fonts if you need the full family.

Type rules

  • Never compress, stretch, or outline type
  • Sentence case headlines, not Title Case
  • Monospace is for specs and labels only, never body copy
  • On black, body text at 58% white; on paper, Slate
Rules

Usage

Do

  • Use the logo files as provided, in approved colors
  • Keep one dot-height of clear space on all sides
  • Keep the wordmark 100px wide or more on screen, 1 inch or more in print
  • Gage Orange on light backgrounds, White on dark
  • Give both logos equal visual weight when co-branding

Don't

  • Don't stretch, skew, or rotate the wordmark
  • Don't recolor it outside the palette
  • Don't add shadows, outlines, glows, or effects
  • Don't set it on busy imagery without a solid scrim
  • Don't typeset "Gage" (capital G, no dot) in place of the wordmark
  • Don't move, resize, or remove the dot

Co-branding

Both brands, equal weight, clean separation.

gage.
YOUR LOGO